Evidence records
Each one a linked public source — Reddit threads, What To Expect and BabyCenter discussions, Apple and Google Play reviews — preserved verbatim, not paraphrased.
Work sample · research date 2026-07-15
A finished market-validation brief. Every claim linked.
This is a real deliverable from start to finish — a market chosen by us, researched with the same pipeline and standards we use for client engagements. What you see here is the exact format, depth, and evidence discipline of the $2,000 validation brief.
The corpus
37 verified evidence records, validated end-to-end.
Public firsthand discussions and app-store reviews only. Automated integrity checks pass: every conclusion row traces to its evidence, and every evidence record is covered by the analysis.
Failure-mode clusters
Recurring mechanisms grouped and named, from message-handoff gaps to record-integrity failures, each with representative linked records.
Traceability rows
Every analytical claim maps to the records behind it. The validation report confirms 37/37 records covered, zero orphans.
Invented facts
No product recommendations, no solution concepts, no prevalence claims the corpus can't support. Limits are stated as limits.
Findings excerpt
What the evidence actually said.
From the executive summary: the market's problem is not one bad app — it is a recurring coordination breakdown across five boundaries, from morning drop-off to pickup handoff.
Information exists but doesn't arrive
The strongest repeated pattern: incident reports not handed over at pickup, sick-child notices posted after departure, app-only alerts seen by chance. The missing element is proof a responsible adult received and acted on the message.
Records present, trust absent
A feeding marked in the app while a full bottle comes home; timers paused across device syncs; entries ordered by keystroke instead of event. Parents reconcile digital logs against physical evidence.
Shared access ≠ shared coordination
Both parents on the app, one still monitoring and reconstructing. Provider testimony adds the counterweight: update quotas consume staff attention and train families to read silence as alarm.
Severity concentrates at handoffs
Feeding, illness, injury, emergency contact, and child release — where a communication failure delays care rather than inconveniencing it.
Representative linked records from the brief: incident report never handed over · app-only supply reminders missed by families · duplicate entries after cross-device sync. The full brief carries all 37.
The full deliverable
What the complete brief contains.
Executive summary · corpus composition with date distribution · nine failure-mode clusters with linked evidence · workaround taxonomy (out-of-band channels, duplicate entry, physical reconciliation) · severity-ranked incident narratives · missing-information map · platform and tracker combination analysis · explicit limitations · search saturation log · machine-readable evidence matrix and validation report.
Every section distinguishes what the evidence supports from what it cannot: this corpus is strong for discovering recurring failure mechanisms, and honestly not suitable for estimating prevalence or market share. You will never have to guess which kind of claim you're reading.
For your market: $2,000 fixed.
Scope it in one callEngagement terms
Fixed scope, fixed price, ten business days.
Fixed fee
Scope locked in writing before work begins: your market, your question list. No meter running.
Business-day turnaround
Evidence ledger opens day 1, mid-sprint readout day 5, final document plus data appendix day 10.
Revision round included
Sources cited throughout; paywalled or unreachable gaps flagged, never papered over.
Next
Decide with evidence.
If this format would change what you build next, the fastest path is a twenty-minute scoping call.
Email us directly.
chris@sterlingdp.com